Owner snapshot
Capture business size, current pressure, whether they feel like artisan, hero, or strategist, and the change they want.
Preview concept - coaching enquiries
Help busy owners move from first question to booked discovery call.
A mobile-first lead path for John Cottrell's Breakthrough process: keep the 10-minute discovery call, then add WhatsApp click-to-chat, saved lead details, inquiry status, reminders, and a light FAQ assistant for common questions before someone books.
Built around Breakthrough Leadership's public positioning
Mental glass ceiling
Business owner coaching
Artisan to strategist
10-minute discovery call
John Cottrell
Lead capture
Qualify the enquiry before the first call, without making the page feel heavy.
Call readiness
Let visitors choose discovery call, quick WhatsApp question, or a short improvement plan depending on intent.
Simple lead log
Email or Google Sheet logging stores name, phone, source, status, next action, and reminder date for follow-up.
WhatsApp CRM concept
Make fast questions trackable instead of scattered.
Visitors can still book the call, but a WhatsApp route gives busy owners a lower-friction way to start. The important details are saved before chat opens, keeping follow-up clear and respectful.
Lead
Founder, 14-person service firm
Blocker
Always busy, not strategic
Status
Needs 10-minute discovery call
Reminder
Tomorrow - 09:00
FAQ/chatbot starter